A special program by Davide Giurlando
Videos made through the Vine application (created in 2013) can be rightfully considered as short movies: they are six-second films, virally spread through social networks both by common users and internet celebrities, and periodically collected in compilations which regularly become among the most viewed YouTube videos.
The widespread diffusion of viral videos hasn’t always met so far the development of instrument of critical analysis on the scholars’ part, which could allow the examination of new forms of multimedia in a really competent and satisfying way. The apparent abundance of poor quality works has often encouraged commentators to label even videos made with a certain intelligence as mere eccentricities; in many cases, humour-oriented sites, like the online magazine Cracked, were more acute and receptive than several periodicals (which are often considered more reliable) in detecting and isolating the latest multimedia entertainment trends. Movies, music videos and viral sketches aren’t always analysed in-depth; all we can do is superficially appreciate them and wait for someone, in the future, who will be finally able to understand and explain how digital entertainment is transforming us.